It may be a one-day affair in the rest of India, but Holi is a 50-day cultural exposition in the Braj region of Uttar Pradesh, India. The actual celebrations take place days before the actual Holi in the towns of Barsana and Nandgaon near Mathura in the state of Uttar Pradesh. The Braj ki Holi or the 'Lath mar Holi', is considered special and unique in several ways. In the famous Lat Maar holi of Barsana town, the females revellers beat up men with sticks. The 'Ladoo Holi' and 'Horanga' are some of the other distinct form of the festival, also famous in the region and across.
According to the Hindu mythology, Braj is the homeland of Lord Krishna and Radha. It comprises regions that hold high significance in the life story of Lord Krishna - including, the places such as Mathura (believed to be the birthplace of the God), Vrindavan (the place where Lord Krishna grew up), Nandgaon (native village of the lord), and Barsana (the village of Radha) are of special note. Also, Braj bhoomi consist of the regions such as Gokul and Phalen, which also hold significance in the Hindu belief. They are considered to be holy lands where Lord Krishna spent his life. The local also believe that historically, the festival Holi originated in Braj region. Legend has it that Lord Krishna visited his beloved Radha's village on this day and playfully teased her and her friends. Taking offence at this, the women of Barsana chased him away. Since then, men from Krishna's village, Nandgaon, visit Barsana to play Holi in the town which has the distinction of having the only temple dedicated to Radha in India.
Every Year International TV teams, dignitaries, and tourists from all across the globe throng the place. Last year at the same time, around five lakh tourists came to Vrindavan during this period, out of which around 50,000 were foreigners. This year also, weeklong events at multiple locations are planned by the state bodies and other religious orgainsations, the aim is to garner international publicity through foreign tourists visiting Vrindavan during the week-long festivities. On the lines of Agra's signature event Taj Mahotsav and a similar one in Lucknow, UP tourism department is planning to promote the most important festival of Braj region, Holi, on a much grander scale this year, where different forms of the festival will be on display
Holi or the festival of colours is an important festival especially in India. The festival is celebrated to commemorate the victory of good over evil. The festival is famous for its vibrancy and mass participation.