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Know the acid attack survivor, who is now the new face of a leading fashion brand

Know the acid attack survivor who is now the new face of a leading fashion brand pardesi news 1459247789

An Indian fashion retail brand Viva N Diva has signed up an agreement with a prominent acid attack survivor Laxmi Saa, to be the face of its new range of designer outfits for women, in a campaign called “Face of Courage”.

LaxmiSaa, an acid attack survivor who has shown tremendous courage and proved to be an inspiration for several has been chosen as the face of an Indian clothing line, Viva N Diva for their designer outfits. The apparel company has signed up the prominent acid attack survivor Laxmi Saa, to be the face of its new range of designer outfits for women, in a campaign called “Face of Courage”.

Her surname ‘Saa’ stands for ‘Stop Acid Attacks’, which she adopted after going through the traumatic experience at the age of 15. A 32-year-old man threw acid at her face because she turned down his marriage proposal. The acid burned into her skin and left Ms Saa significantly scarred. Since then, Ms Saa has become one of India’s most outspoken advocates against the unregulated sale of acid, as well as for harsher punishment for the perpetrators of the acid attacks.

She said that her aim of being a part of this campaign was to tell the world that facial beauty is not everything. “The opportunity to represent an apparel brand was a platform for me to set an example for women like me to be confident and have courage despite their physical appearance”, said the ‘strong’ lady Laxmi.

The Co-founder of the apparel brand, Rupesh Jhawar said the idea for the campaign with Ms Saa came after he saw a calendar featuring acid attack survivors. He said the apparel company chose Ms Saa out of a desire to change the outlook of people towards fashion and beauty by spreading awareness that beauty is beyond mere physical attributes.

In 2013, the Supreme Court of India acted on a petition filed by Ms Saa and directed the central and the state governments to formulate a policy to regulate over-the-counter sales of acid in India.

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Patrick Callahan

Pardesi News Reporter

Pardesi News Reporter

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