Kerala Tourism's pavilion themed on the famous snake boat race has bagged an award in the destination category along with Mexico, Japan and Nepal 36th edition of the 5-day FITUR, the largest travel and tourism fair in Madrid, Spain.
The Kerala pavilion was adorned by two replicas of the snake boat was also one of the most-photographed pavilions. The Kerala pavilion won the best stand award for design, communication and professionalism category, attended by approximately 9,500 companies from 165 countries.
The pavilion was conceived and designed by the Start Communications, the marketing agency of Kerala Tourism and executed by art director Sabu Sivan and his team.
Kerala’s Tourism Minister who led the delegation at FITUR said the award for their pavilion is a huge honour for the state. "The award for our pavilion is a huge honour for our state," said Kerala's Tourism Minister A.P. Anil Kumar. Kerala Tourism's principal secretary G. Kamala Vardhana Rao termed it a "significant international honour bestowed at the world's second most important travel and tourism industry event".
FITUR, the International Tourism Fair was held by Madrid's trade fair organisation from 20 to 24 January at the Madrid’s IFEMA (Feria de Madrid) Convention Centre, which is one of the biggest exhibitions grounds in the world.