‘My Brick – My Amaravati’ is an initiative involving people in building the new capital city of Andhra Pradesh – Amaravati. The capital city is envisioned to be a world-class city with a vision of increasing Andhra Pradesh’s prominence in the world.
In this project the donations are being made in the form of e-bricks, each e-brick costs Rs 10 and the one who buy’s this e-brick his or her name is engraved on it and it is kept in a repository forever also the donor gets a certificate of commendation from Mr. N Chandrababu Naidu, Chief Minister of Andhra Pradesh. The idea of the government, as explained in the portal www.amaravati.gov.in, is not only to ensure people’s participation but also get the necessary donations, including the international community.
Though, the donations have been received from different quarters within Andhra Pradesh, funding has also poured in from other states too, and also in form of international donations from the NRIs. In order to raise NRI donations CRDA approached the state government to get necessary approvals and Income Tax Exemptions for these NRI donors, eventually providing the necessary encouragement required for the NRIs to donate in this project.
Amudala Rani, a New Jersey based NRI donor, said buying a digital brick is a sure way of going down in history as one of those who helped build Amaravati, the new capital of Andhra Pradesh. “It is a nice feeling to preserve the donor certificate as a record of my participation. Construction of great cities in America has always been a respected part of history,” says Rani, who hails from Vijayawada.
Siva Rama Prasad, another donor from Hyderabad who purchased 10,116 bricks stated it as a ‘unique opportunity’, is pleased to be part of the capital construction and he feels that others should also donate in this cause to be part of construction of this great city.
A NRIs based in North America Bay Area has reportedly purchased about 3 Lakh e-bricks in a single day. Interestingly, efforts are still on to enable NRI payments option in My Brick – My Amaravati website, but the NRIs are donating through NGOs and transferring the bricks to the cause.
Efforts are also on to approach, The Guinness Books of World Records to enter this initiative as the first crowd-funding programme using the concept of digital bricks.