It seems that Ekta Kapoor, who promoted Balaji Telefilms, might be leaving the film business. The promoters are however taking a more cautious and judicious look at their film production business Balaji Motion Pictures (BMP).
The production house is rumored to shut down as the enormous business is now down with the recent flops. The movies - ‘Kya Super Cool Hain Hum 3’ and ‘Great Grand Masti’ were big flops. There was also a trouble with the Censor Board for the film ‘Udta Punjab’.
Balaji Telefilms has discerned success earlier with its films and also Balaji Motion Pictures have given big hits in the past. But due to the major flops and multiple failures at the box office recently the business has suffered several losses.
It is also stated that the organisation and the authorities are taking a slow move on the Balaji Motion Pictures due to the recent flops and failures. So they are reportedly planning to close down its film business or to put their film ventures on hold for a while.
Sameer Nair, The Group Chief executive officer of Balaji Telefilms stated that company will take more careful decisions in its future ventures, projects and the film business will not shut down. They will try to find a way out of this problem and may concentrate more on its niche television market. "Yes, we have suffered losses on Great Grand Masti and Kya Super Kool Hain Hum 3, but with Udta Punjab and Azhar we managed to recover costs. We do constant scrutiny of our business and we have four films under production" , said Nair.
Balaji Telefilms is an Indian company owned by the legendary actor Jeetendra, which produces Indian soap operas, reality TV, comedy, game shows, entertainment and factual programming in several Indian languages. Its noticeable work includes Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagii Kay, Kumkum Bhagya, the recent popular productions are Naagin and Kasam Tere Pyaar Ki. Its particular serial Kyunki Saas Bhi Kabhi Bahu Thi is hailed as the master of all Indian soap operas. In 2007, the company incorporated wholly owned subsidiary Balaji Motion Pictures which creates Bollywood movies. It is currently the movies segment, which is not doing well despite huge investments from the promoters.