Expanding its digital presence, the Indian External Affairs Ministry (MEA) has recently launched an app, bringing websites and various other social media handles of over 170 Indian missions on a common platform to further expand its public outreach.
This application (or app) is developed in cooperation with social media giant Facebook, for free. It aims to assist people connecting with the Indian missions abroad and the Ministry of External Affairs through a range of social media platforms without having to access individual websites. "The app is a one stop shop to find social media handles twitter, YouTube and websites of all Indian missions abroad," said External Affairs Ministry Spokesperson Vikas Swarup. He further said, "I think it is also in sync with the activism that our Foreign Minister herself has shown on Twitter where every night she reaches out to people who send out their messages (for help)”.
Importantly, the MEA uses various social media platforms such as Facebook, Twitter, Instagram, Gplus, Youtube, Soundcloud, and Flicker to reach out to people as part of its social media engagement. The app developed will help people connect with Indian missions abroad and the Ministry of External Affairs. People through the app can just tap on the map of the country to get access to all social media platforms of the mission rather than searching for websites, Facebook pages and twitter handle of individual missions.