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Jigsaw Puzzle is all set to bounce back in the market

Jigsaw Puzzle is all set to bounce back in the market pardesi news 1459247704

An Indian origin couple is set to revive the jigsaw puzzles.

An IIT-educated Indian entrepreneur couple has launched creative puzzles that serve as an educational tool for children and has embarked a crowd funding campaign to penetrate the US and other markets. This step was taken keeping in view the growing addiction of children towards electronic gadgets.

Rajat Dhariwal, an IIT and Carnegie Mellon alumnus, along with his wife Madhumita Halder founded Wyoming–based MadRat Games and have launched a kickstart project to raise USD 25,000 to bring its new three-games-in-one puzzle ‘Madzzle’ to the market.

Their main aim was to “reinvent the jigsaw puzzle” and create unique board games that also served the purpose of educating children.
According to Dhariwal there is tension and anxiety among the parents over the long hours children spend glued to the TV screens, computers or phones.

“Parents were anxious about the diminishing attention span, need for constant stimulation and lack of social exposure in kids. Madzzle was born to make the kids snap out of the screen”, he said.

“It was to counter-balance this screen addiction that we felt the need to create a game which is more exciting for the kids than the iPads and the mobiles”, he said.

“There is something about the jigsaw puzzles, you cannot leave them unfinished.”
After having a test launch in different stores, the couple is interested to take it to the global markets.

Mass production is a challenge that Dhariwal’s company is going to face.

“This would involve automating fabrication of key components, most of which is done manually now. And that’s the reason we are on Kickstarter”, he added.

Their main aim is to target 7-11 age groups. Madzzle won the Parents’ Choice Award in the US.

The puzzle is designed in a way that is re-playable for the children so that they do not lose interest.

The most unique feature of Madzzle is that it is the world’s first jigsaw puzzle that rolls up and can be stored in a cylindrical package. The games are set on interesting explorer themes like ‘Bermuda Triangle’, ‘Mysteries of the Amazon’ and ‘Worldopedia’ that have the capability to keep children engrossed and curious. 

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Patrick Callahan

Pardesi News Reporter

Pardesi News Reporter

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