The Indian government plans to sell water from River Ganga on the internet and through postal routes. Government has recently announced that India Post will deliver packaged Ganga water throughout India.
Indians may soon be able to seek salvation online. The river is deeply revered by most Hindus—so much so that a dip in its waters is believed to wash away all sins. Therefore, the idea makes a lot of business sense because the demand for Ganges water is phenomenal.
The water will be delivered through the postal department. Ironically, the 2,525km-Long River remains one of the world's most polluted rivers. However, cleaning the river has been one of Prime Minster Narendra Modi's flagship election promises in 2014. Importantly, the Indian government has initiated the flagship “Namami Gange” program, since May last year. The programme with a budget outlay of Rs. 20,000 crore for the next 5 years, integrates the efforts to clean and protect the River Ganga in a comprehensive manner. This amount is a significant four-fold increase over the expenditure allocated to the task of cleaning the Ganga over the past 30 years. Also, according to Water Resources Minister Uma Bharti, River Ganga will be cleaned by July 2018. She recently said informed the the lower parliamentary house – the Lok Sabha in her reply to a question on the same subject.
According to Mr. Ravi Shankar Prasad, the Indian communications and information technology minister informed that an overhaul of the ailing India Post is on its way, "I have directed my department to create a network using the e-commerce platform so that people of India can get pure Ganges water from Haridwar/Rishikesh”.