Google has recently announced that it has short-listed six Indian start-ups – Taskbob, Programming Hub, ShareChat, RedCarpet, PlaySimple Games, and MagicPin, under its Google Launchpad Accelerator Programme for mentor-ship at its headquarters in Silicon Valley, California which will begin on June 13, 2016.
According to the Google India program manager Paul Ravindranath, "Access to good mentoring and advice at early to mid-stage has been a big gap which we are looking to fill. In our experience many start-ups struggle with UX, building scalable architectures and go to market strategy". He also acknowledges that there has currently been a big gap thus far that they aim to fill, and the Launchpad programme assembles mentors and experts from Google to assist the start-ups attaining success.
The six month long programme, targeted at mid to late stage start-ups will include $50,000 in equity free funding, a two week all-expenses paid boot camp at Google headquarters, six months of ongoing mentor-ship and access to Google’s suite of Launchpad initiatives and connections and product credits including Google Cloud and other products.
These six companies include on-demand Mumbai-based services company Taskbob, which offers a range of home services; Programming Hub provides an app to learn some 15 programming languages; Bengaluru–based Indic language chat platform ShareChat, which provides a social networking chat platform in Indian languages which enables sharing; Bengaluru-based PlaySimpleGames, which empowers users to build simple fun social games; Delhi-based product discovery startup RedCarpet, which provides instant credit for on-line purchases to be paid in installments; hyperlocal deal discovery platform MagicPin, which enables users discover local merchants and transact with them and it provides a platform to offline merchants and shows their promotions and loyalty programmes in real time.
As part of the second class of Launchpad Accelerator Programme, these six start-ups will join 18 others from countries such as Brazil, Indonesia and Mexico.